The online advertising industry faces several issues. Many advertisers do not want their ads online for fears of bad publicity or financial loss due to incorrect placement, misuse of their brand name or inappropriate content. Networks are often on the losing end of scams and fraudulent campaigns. They end up paying dishonest affiliates for low quality traffic or leads. Quality affiliates are also at risk of successful campaigns being shut down due to other’s fraudulent activities or they may not be paid by the networks because it is difficult to prove the quality of their traffic.
These problems can be resolved with one word, compliance. Compliance means that the final ad conforms exactly to the terms regarding content, placement and offer type set forth by the advertiser, agency and network. Ensuring compliance throughout the advertising channels will promote trust and encourage more advertiser spending online, which will benefit everyone in the advertising community.
Think of AdComply as a safety net for your advertising campaigns. Our mission is to promote transparency in the affiliate industry with the end goal of improving ad quality and increasing revenue for our clients. As a third party monitoring system, AdComply removes the blinds so you can finally see exactly how your ads appear to the average viewer. AdComply is an easy to implement, Software as a Service (SaaS) system that offers a comprehensive, reliable and scalable compliance solution. If you already have an internal compliance team, AdComply is easy to incorporate and a necessary tool to strengthen your team. AdComply also functions as a fully outsourced compliance system.
Benefits of Using AdComply
- View your ads exactly as the user views them
- Reduce wasted ad spend
- Manage your online presence
- Provides documentation of ad content and placement
- Remove blinds in the affiliate industry